Are firms missing a marketing trick? Nicola Laver reports on the quest to nail effective methods to reach new clients
The consumer is king, so the saying goes. As lawyers, we know clients don’t always know what’s best for them as far as their legal problems are concerned – which is why they instruct a solicitor in the first place.
However, consumers are better informed than ever; they often have more than an inkling of legal issues are wrapped up in their problem and what they’re looking for in a lawyer. Yet there is a case for stating that potential clients are finding it increasingly difficult to find the right lawyer for their specific problem – for many reasons.
We’re long past the days of general legal practice and many of today’s clients need a specialist lawyer as opposed to, for instanc...