The government has launched a campaign to protect child abuse victims in England as tougher restrictions come into effect.

The Home Office and charities including the NSPCC, Barnardo’s and The Children’s Society are jointly running the campaign, Something’s Not Right, throughout November. 

It is intended to encourage young people to recognise different forms of abuse, report it and get help.

Social media platforms will be targeted with animated adverts aimed at teenagers, who will be directed to a dedicated information and support page on the NSPCC service Childline.

According to the Home Office, the monthly average number of Childline counselling sessions about domestic abuse and abuse increased by 20% and 22% respectively in April to July 2020, compared to pre-lockdown levels.

There were almost 9m blocked attempts to access child sexual abuse material during the first month of restrictions alone, according to the Internet Watch Foundation. 

The foundation added that in September, it received a 45% increase in calls reporting online child abuse material.

Shaun Friel, Childline’s head, said: “At the NSPCC calls to our adults’ helpline and Childline about abuse and neglect significantly increased as many children were left isolated behind closed doors with their abuser.

“Abuse and neglect can have an impact which can last into adulthood. As we move into tighter restrictions, we all have a role to play in keeping children safe.”

Children and families minister Vicky Ford said children must feel safe, whether at home, in the classroom or online.