The perfect legal business does not have to be ‘pie in the sky’, says Simon McCrum 

I deliberately and passionately wrote The Perfect Legal Business to help firms to understand, in a couple of hours, what I learned – sometimes very painfully – over a couple of decades. 

It is incredible that many (possibly even most) lawyers cannot explain the difference between profit and cash. It is also staggering how profit plays little or no part in the lives of lawyers, as everyone works for the cruel and misleading master that is turnover. 

It is also incredible how firms all look alike; and how they are typically addicted to chasing new clients while the gold mine (indeed the diamond mine) full of existing clients is ignored. The reality is that clients bounce off law firms – most adu...

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