We’ve all heard the saying that there’s no such thing as bad publicity. Let’s destroy this myth once and for all – for the legal profession, this is not true. Bad publicity can have detrimental regulatory consequences for individuals and for firms.
This means that while most firms find it necessary or beneficial to have a marketing budget and to promote itself through a variety of publicity initiatives, we must never forget that we have one arm tied behind our regulatory backs when undertaking such activity.
This a worry. Does your firm’s compliance function extend to oversight and monitoring of publicity in all its forms?
I’ve been reflecting on publicity and compliance. My thoughts ...