Marketing
Consumer confidence reaches 90% around legal services affordability
SRA identifies encouraging trends around transparency reforms
Striving for perfection
The perfect legal business does not have to be ‘pie in the sky’, says Simon McCrum
Woman in a man’s world
Back in the day when legal aid paid quickly, a female estate agent helped Marilyn Stowe get her firm off the ground
Twitter: 11 years on
Inksters was the first law firm in Scotland to start tweeting. With contributions from today’s tweeters, Brian Inkster looks at how firms and individ
Influencing the influencers
Individual’s use of social media in the workplace raises significant issues for firms, says Gabriel Habel
Dementia champion
Michelle Monnes-Thomas talks about her dementia work and how it affects her legal practice
Sparking innovation
An innovation board can be an asset to firms seeking to innovate, but first they need to appreciate what innovation really is, says Hélène Ru
Dear reader, please don’t leave
Sue Bramall explains how firms should approach their content marketing so they can hook their target readers and clinch ne
Adopting a marketing strategy that works
For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Dou
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