Marketing

Sparking innovation

An innovation board can be an asset to firms seeking to innovate, but first they need to appreciate what innovation really is, says Hélène Russell

Dear reader, please don’t leave

Sue Bramall explains how firms should approach their content marketing so they can hook their target readers and clinch ne

Adopting a marketing strategy that works

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Dou

Is it possible to Monzo law?

We returned to the pros and cons of legal technology in the June/July issue, as the industry continues to wrestle with the critical balance between automation and personal lega

Michael Burne: A law firm, but not as we know it

Carbon Law Partners’ founder wants to free lawyers from having to run law firms and focus on delivering great lega

Learning from complaints

No one wants to receive complaints but is there a way to turn them to your advantage? Hannah Gannagé-Stewart talks to those in the complaints handling business to see what we can learn fro

Fly on the wall: should your firm try live video streaming?

Broadcasting your event live showcases your credentials and builds a direct rapport with potential clients, says Karl