Marketing

Sue Bramall explains how firms should approach their content marketing so they can hook their target readers and clinch ne

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Dou

We returned to the pros and cons of legal technology in the June/July issue, as the industry continues to wrestle with the critical balance between automation and personal lega

Carbon Law Partners’ founder wants to free lawyers from having to run law firms and focus on delivering great lega

No one wants to receive complaints but is there a way to turn them to your advantage? Hannah Gannagé-Stewart talks to those in the complaints handling business to see what we can learn fro

Broadcasting your event live showcases your credentials and builds a direct rapport with potential clients, says Karl

The top 200 UK law firms are producing 93 per cent more thought leadership content online in 2019 than in 2014, according t