Marketing

Woman in a man’s world

Back in the day when legal aid paid quickly, a female estate agent helped Marilyn Stowe get her firm off the ground

18 May 2020

Twitter: 11 years on

Inksters was the first law firm in Scotland to start tweeting. With contributions from today’s tweeters, Brian Inkster looks at how firms and individual lawyers can best use the platform

18 May 2020

Influencing the influencers

Individual’s use of social media in the workplace raises significant issues for firms, says Gabriel Habel

14 May 2020

Dementia champion

Michelle Monnes-Thomas talks about her dementia work and how it affects her legal practice

13 May 2020

Sparking innovation

An innovation board can be an asset to firms seeking to innovate, but first they need to appreciate what innovation really is, says Hélène Russell

07 Feb 2020

Dear reader, please don’t leave

Sue Bramall explains how firms should approach their content marketing so they can hook their target readers and clinch ne

23 Oct 2019

Adopting a marketing strategy that works

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Dou

14 Aug 2019

Is it possible to Monzo law?

We returned to the pros and cons of legal technology in the June/July issue, as the industry continues to wrestle with the critical balance between automation and personal lega

14 Aug 2019

Michael Burne: A law firm, but not as we know it

Carbon Law Partners’ founder wants to free lawyers from having to run law firms and focus on delivering great lega

03 Jul 2019