Marketing

How to avoid cold calling

Four simple networking tips can help you reach your business development targets with ease, advises Douglas McPherson

Stop wasting money on marketing your legal practice

You should stop wasting money on marketing until you fix this ‘leak’ in your practice, writes Michelle Peters (The Business Instructor)

Many hands make light work

When deciding who to partner with for new initiatives, law firms should consider both internal and external opportunities, suggests Douglas McPherson

The one thing you must do if you want more clients for your legal practice

If you want more clients for your legal practice, you must stop ignoring 97 per cent of your ideal clients, writes Michelle Peters (The Business Instructor)

The ESTAS Conveyancer Awards to recognise customer service

New awards to focus solely on standards of service received during the home-moving process

Soft launch, hard landing

In a competitive legal services sector, the solutions you’re selling need active marketing to get noticed, says Douglas McPherson

Consumers ‘confused’ over cost of legal services, research finds

Forcing firms to publish price information will not help clients make informed choices, argues Law Society