It’s long been known that law firms and marketing haven’t been easy bedfellows.

But surely the industry has moved on and progressed – after all, these days marketing is king, isn’t it? Possibly not in the legal sector.

This year, First4Lawyers undertook research to try to uncover if lawyers understand what is driving consumers and how they were approaching their marketing as a result.

For this, we commissioned consultancy IRN Research to survey 100 personal injury (PI) and general consumer law firms on how much solicitors understand their clients, and to gauge firms’ marketing activity and spending.

With a backdrop of covid-19, we knew from the outset that this is a dif...

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