Top 200 embrace thought leadership marketing

12 Jun 2019

The top 200 UK law firms are producing 93 per cent more thought leadership content online in 2019 than in 2014, according to research.

The UK’s top law firms 17,533 online insights in 2014, compared to 33,823 this year, revealing that the number of insights produced per lawyer has risen 135 per cent in that time.

Irwin Mitchell topped the rankings for online marketing among the top 200, judged across eight categories including the number of knowledge pieces created per-lawyer per-year, number of insights created overall, number of Twitter followers and Twitter activity.

The figures come from a report published by online marketing platform Passle and appear to show a greater tendency for largest law firms to use on...

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